Taylor Swift makes her fans feel like her friends. Marketers everywhere should take a page from her book—or a verse from her song, if you...

SEO on the Chopping Block There’s no questioning the necessity of search engines—nor the built-in opportunity they give to marketers. If...

Two and a half years have passed since my last “Writing Every Day” post. I still don’t write every day, but I’ve gotten a lot better! So,...

Finding a partner can make or break your life. Marketing is like that too. Understanding your target audience can make your marketing...