Taylor Swift makes her fans feel like her friends. Marketers everywhere should take a page from her book—or a verse from her song, if you...

SEO on the Chopping Block There’s no questioning the necessity of search engines—nor the built-in opportunity they give to marketers. If...

Two and a half years have passed since my last “Writing Every Day” post. I still don’t write every day, but I’ve gotten a lot better! So,...

Finding a partner can make or break your life. Marketing is like that too. Understanding your target audience can make your marketing...

I see you out there, the moonlight outlining your figure while you dig. While you throw dirt on canvas and still-wet paint six feet...

Let me kick this off by saying: I don’t write every day. Every year for at least the last three years (and probably longer) my New Year’s...

Rejection letters are discouraging. Especially when they pile up in your inbox and far out-number the acceptances. Does that mean you’re...

Seth Godin doesn’t provide a secret recipe for marketing success in This Is Marketing, but he does give beginning marketers great advice...

Writers and marketers are constantly thinking about what they say, and how they say it. They are always considering what motivates their...