What Marketers Can Learn from Taylor Swift... Ready for it?
Taylor Swift makes her fans feel like her friends. Marketers everywhere should take a page from her book—or a verse from her song, if you...
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Dec 12, 20222 min
Is SEO a Temporary Fix to a Permanent Problem?
SEO on the Chopping Block There’s no questioning the necessity of search engines—nor the built-in opportunity they give to marketers. If...
Sep 19, 20223 min
Tips for Writing Every Day—An Update
Two and a half years have passed since my last “Writing Every Day” post. I still don’t write every day, but I’ve gotten a lot better! So,...
Nov 18, 20214 min
Finding Your Target Audience: It's Not a Speed Date!
Finding a partner can make or break your life. Marketing is like that too. Understanding your target audience can make your marketing...
Jun 17, 20203 min
Stop Expanding Your Creative Graveyard
I see you out there, the moonlight outlining your figure while you dig. While you throw dirt on canvas and still-wet paint six feet...
Jan 29, 20205 min
Tips for Writing Everyday... from Someone Who Hasn't Figured It Out
Let me kick this off by saying: I don’t write every day. Every year for at least the last three years (and probably longer) my New Year’s...
Nov 4, 20193 min
Embracing Writing Rejection
Rejection letters are discouraging. Especially when they pile up in your inbox and far out-number the acceptances. Does that mean you’re...
Jul 23, 20195 min
Seth Godin's Smallest Viable Market and People Like Me
Seth Godin doesn’t provide a secret recipe for marketing success in This Is Marketing, but he does give beginning marketers great advice...
Jul 12, 20193 min
Why Writers are Good Marketers
Writers and marketers are constantly thinking about what they say, and how they say it. They are always considering what motivates their...
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